Who We Are

Frewen & Alyward Menswear Retailer Dun Laoghaire Frewen & Aylward is an independent designer menswear retailer located in Dún Laoghaire Town. Quality, exclusivity and service is what sets us apart from our competition. Our store is 3,500 sq ft spread over two floors and a mezzanine. Our store can be accessed via Lower George’s Street or if you’re parking in Bloomfields Shopping Centre you can enter via Convent Lane. On the ground floor you will find our casual collections, the mezzanine is home to our footwear collections while the first floor is where you will find our suits, jackets coats and our Made to Measure Service.

We have won numerous awards over our 50+ years in business but welcoming new and old customers alike is what makes us happiest. We are privileged to have customers from all over Ireland and beyond. If you like quality menswear that you won’t see everywhere then you must pay us a visit and see for yourself.

The business is owned and managed by Martin O’Byrne with the invaluable assistance of Richard Farrell. Richard managed FX Kelly’s of Grafton Street for many years before moving to Dun Laoghaire. Both Martin & Richard have a huge amount of knowledge and experience of the luxury menswear trade. To compliment their skills are two of the best style advisors in the business Joseph Waters and Sihle Mbhele bring a younger dynamic to the stores offering.


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